About Marketing, Management and Entrepreneurial Principles

This program is a course of study designed to provide students with the foundational knowledge and skills needed for careers in marketing, sales, and business management, with a focus on entrepreneurial principles, including starting and running one's own business. Students will develop critical thinking, problem-solving, leadership skills and skills needed to prepare for further education and careers in the Marketing, Sales, and Service career cluster. While students gain hands-on experience in marketing-related projects and entrepreneurial planning, the program also emphasizes the integration of technology and ethical decision-making in business practices.

The mission of this program is to empower students with the essential knowledge, skills, and mindset required to excel in marketing, management, and entrepreneurship, through a challenging curriculum that cultivates active engagement in local opportunities and community involvement.

Program of study

The program is a planned sequence of instruction consisting of three occupational completion points (OCPs), linked to employment opportunities established by the Florida Department of Education based on the Standard Occupational Classification (SOC) system and accepted industry titles. Academic skill level required to complete the program: Grade 9 language, Grade 9 math, and Grade 9 reading.

Schedule and cost

The program runs 600 hours, approximately 4 months full time.

For tuition, fees, and materials, see the 2026–27 Student Costs Chart.

Industry certifications

Industry certifications and licensures

Throughout the program, students take these industry certification exams:

• Marketing Innovation
• Meta Certified Marketing Associate

Where this program is offered

Marketing, Management and Entrepreneurial Principles is offered at one Orange Technical College campus:

• East Campus — 11550 Lokanotosa Trail, Orlando, FL 32817 · (407) 622-2988

Admissions requirements

• Valid government identification
• Two proofs of Florida residency for the in-state tuition rate
• Basic Skills Requirement: CASAS Reading Goals 2 and CASAS Math Goals 2

Basic Skills Exemption

Students may provide one of the following:

• Official college transcript showing a degree earned
• Official State of Florida public high school transcript (2007 or after)
• Official documentation of a passing score on a state-approved industry certification or licensure exam related to the program of study
• Official concordant test scores no more than 2 years old (PERT, GED®, SAT, ACT, WBST, Accuplacer)
• Active-duty military status

Paying for the program

Orange Technical College does not offer federal student loans, but provides pathways to fund your education through grants, scholarships, Veterans educational benefits, and alternative funding sources.

• Complete the FAFSA at Student Aid website
• Meet with a Financial Aid staff member at least 2 weeks before registration

FAFSA school codes

How to enroll

• Explore the program overview at Orange Technical College website or in the Admissions Office.
• Complete or update your student application.
• Meet with an Admissions Counselor to review the checklist and program information.
• Provide your official high school, GED®, or college transcript, if applicable.
• Provide disability documentation for accommodations, if applicable.
• Complete the Florida Residency Verification form (1 year of Florida residency is required for resident tuition rates).
• Take the CASAS Goals Test or provide proof of exemption, if applicable (government-issued photo ID required).
• Complete the FAFSA at Student Aid website, if applicable.
• Meet with a Financial Aid Office representative.
• Complete the online student orientation video, in the Admissions Office or from home.
• Register for class and complete the Model Release form.
• Make payment or bring a financial aid voucher to the Business Office to get your student schedule and ID badge. Both must be presented to your instructor on the first day of class.

Some programs have additional requirements. Your Admissions Counselor will confirm what applies to you.

Conduct and accessibility

Code of Student Conduct

Minimum standards of dress and grooming apply to all students; some programs have specific dress code requirements found in the Student Handbook and program orientation materials. The full Code of Student Conduct is available at OCPS website.

Students with disabilities

Orange Technical College is an Equal Access / Equal Opportunity institution, in compliance with Sections 504 and 508 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA). Disclosure of a disability is voluntary. To be eligible for accommodations, provide appropriate documentation of a disability, dated within 5 years, to a counselor in Student Services or the Office of Admissions. All information is kept confidential.