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Marketing, Management and Entrepreneurial Principles

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Mission

The mission of this program is to prepare students for a new career in the marketing fields of retail, marketing management and entrepreneurship through a challenging curriculum that cultivates active engagement in local opportunities and community involvement.

Description

This program prepares students for employment or advanced training in the marketing and retail sales industry. The content includes, but is not limited to, employability skills; selling techniques; public relations and publicity; event planning and execution; management and entrepreneurship principles. This program is offered in both traditional classroom instruction and online learning settings.

Occupational Completion Points (OCPs)

This program is a planned sequence of instruction consisting of four Occupational Completion Points. OCPs provide a student with early completion training options linked to employment opportunities established by the Florida Department of Education based on the Standard Occupational Classification (SOC) system and accepted industry titles.

Academic Skill Level Required to Complete the Program

Grade 9 math, 9 language and 9 reading.

M200500 OCP Postsecondary Program of Study 600 Hrs
MKA0432 A Salesperson, Retail 300
MKA0010 B Marketing Manager 150
MKA0091 C (Entrepreneur) General Manager 150
Dual Enrollment available for high school students.

Program Overview

Program Overview

Industry Certification/Licensure

Near the completion of the program, students take at least two of the following certification exams from:

  • National Retail Foundation – Customer Service and Sales Certification
  • National Retail Foundation – Advanced Customer Service and Sales
  • Florida Ready to Work Certification

Articulation

Upon successful completion of this program, students enrolling in an AS degree program are eligible to be awarded articulated credits at:

Valencia College:

  • Business Administration AS degree – 3 credits

Program Cost

  • $2,173.00
Tuition and Fees

Campuses

Start Date

January 7, 2020

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